Memo From the Ultimate Upfront Market-Watcher

摘要

Media buyer John Muszynski, a 2011 B&C Hall of Fame inductee, said he is looking forward to upfront week. Among other reasons, he is excited to see if the programming the networks plan to add to their schedules will push the ratings needle forward. "Really, the only way to save this whole situation and start changing the conversation we're having is if the broadcast networks hit on some really strong shows and they start bringing the viewers back," said Muszynski, chief investment officer for Spark SMG. But Muszynski, who has years of upfronts under his belt, cautions that everyone would be wise to keep an eye on several other aspects of the market as well.