Discovery to Add 140 Characters to Many Series

摘要

Social media has exploded in recent years as the number of small-screen smartphones and tablets has proliferated. But as campaigns to increase TV viewership get more sophisticated, more networks are looking for ways to close up the social media loop by, for instance, putting things like series-related tweets into their on-air programming. The goal is to use Twitter to create a virtual circle where tweets generated on small screens can be put on big-screen TVs, which will in turn generate more tweets and social media buzz that might boost viewing.