Daytime Gets More Than One Life to Live

摘要

Many once-stalwart businesses were in danger of becoming extinct in the wake of 2008-09's Great Recession, but few faced the challenges of daytime television. Daytime was once populated by long-running soap operas and talk shows viewed by loyal audiences. But it had declined approximately 50% since 2000 due to audience fragmentation. Production costs continued to climb, while advertising revenue plummeted. Something had to give, and the movement from disaster to stability has been a story line worthy of serial drama.