MEDIA PLANNING EXECUTIVE

摘要

Why She's Hot: When Univision Networks last January announced the formation of an internal agency to oversee more than $500 million worth of inventory across its broadcast and cable on-air platforms, Silvia Garcia was at the heart of the announcement as leader of media planning across that portfolio. Her duties include overseeing strategic planning, campaign management and prioriti-zation, supporting traffic and master control divisions, overseeing break architecture and managing messaging strategy for secondary events and radio.