PROGRAMMER MANAGEMENT EXECUTIVE

摘要

Why He's Hot: When it comes to diversity and the Latino marketplace, Michael Schwimmer knows what he's talking about. Having taught himself to speak fluent Spanish by the age of 15, Schwimmer joined Dish Network, EchoStar Communications' nascent satellite-TV business, in 1996, where he would eventually engineer the launch of the Dish Latino programming platform. Revolutionary at the time, the multi-network programming package addressed the underserved, Spanish-language-dominant Latino audience.