BREAKING BARRIERS, BREAKING RECORDS

摘要

While it did not involve an acquisition, the CBS local crew has undergone a merger of sorts. Four years ago, Leslie Moonves, CBS Corp. president and CEO, set out to restructure the Local Media division and get the group's TV and radio stations collaborating more. Unlike most of its competition, the CBS owned stations have sister radio outlets that, at the time, were much more competitors than collaborators. Moonves brought in Ezra Kucharz, whose resume includes a stint as a NASA engineer, to be president of CBS Local Digital Media, and get the various channels in a given market working together on content, promotions and sales.