NBCU, COMCAST OFFER TARGETED ADVERTISING

摘要

Jumping into the advance advertising business, Comcast and NBCUniversal last week introduced a suite of advertising products offering addressability and advanced analytics. Being owned by a cable company gives NBCU an advantage in developing advanced advertising. At this point, satellite distributors DirecTV and Dish Network have been among the leaders in letting advertisers address advertising to targeted viewers down to the individual household level. The company is calling its offering NBCU+ Powered by Comcast.