Why He's Hot: The longtime agency executive joined NBCUniversal-owned Tele-mundo in 2013. He leads the network, cable and digital sales teams of Telemundo and mum, overseeing all advertising-revenue generation, including Telemundo Media cross-platform sales initiatives and multi-platform integrated marketing solutions. Previously, the 25-year media veteran was president of investment and activation at Starcom, where he led efforts for more than $9 billion in media budgets across category-leading clients such as Kellogg, Mars/Wrigley, Samsung and Bank of America. The transformations he spearheaded led to better alignment with technological advances and rapidly evolving consumer behaviors across languages and devices.
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