Oxygen Pumps Up Its Digital Strategy

摘要

Looking to tighten its bonds with a difficult-to-reach millennial audience, Oxygen has rolled out the digital red carpet to provide early access to the first episode of season two of Sisterhood of Hip Hop, about a week before its scheduled TV premiere. In a first for Oxygen that hits on an emerging trend among programmers, the network's prelinear digital premiere of the docuseries' new season hit the Internet last Wednesday (June 3) via Oxygen.com, the network's TV Everywhere apps, Hulu, set-top video-on-demand platforms and (credential-free) at Bossip.com.