Broadcasters Eye IP To Reinvent Tech Centers

摘要

Here's a big question for the New Year: How do you deliver millions of pieces of content each day to millions, even billions of smartphones, tablets and computers at a time when such efforts produce only 3% or 4% of your revenue? Answers to that question go a long way toward explaining the rapidly growing interest in building new broadcast infrastructures based on IP technologies and video. "What has accelerated the interest in moving to IP is that a lot of large customers, broadcasters and the big MVPDs [multichannel video programming distributors] are trying to move to a platform that can support both traditional broadcast environments and some of these emerging over-the-top or TV Everywhere platforms with the same infrastructure," says Steve Reynolds, CTO at Imagine Communications. Such efforts are also part of a tectonic shift to infrastructures that use software to run less expensive equipment from the IT world, to perform tasks that were once handled by costly broadcast equipment, Reynolds and other says.