When speaking with this year's crop of honorees of B&Cs 19th annual Technology Leadership Awards, one key common ground becomes apparent: Everyone has tomorrow constantly in mind. Your TV Everywhere service is top-notch? Fine, but what about 4K delivery? Got dedicated live streams of your programming for pay TV providers? Great, but let's get to work on adding augmented reality to the content. Your HDR strategy is all set? Fantastic, but you had better be thinking hard aboutATSC 3.0 too.
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