Spectrum, Politics To Lead the Way in 2016

摘要

The year in local television will be defined predominantly by two things-the spectrum auction and political advertising. Calling it "a seminal event," Elliot Evers, managing director of Media Venture Partners, says the auction will create "meaningful realignment" in the industry. Meanwhile, political advertising for the 2016 presidential election should net local stations billions of dollars. Those two events are really the prime movers for the twists and turns of the year. But it's the strategies during, and the responses after both events that will leave the most lasting impressions.