For Young Viewers, Social Networks Are Key to TV Content Discovery

摘要

NEW, FANCY PROGRAMMING GUIDES with recommendation systems are helping to surface movies and TV shows, but social networks have become a primary conduit for the discovery of TV programs by younger viewers. Some 58% of "young millennials" (18-26) find shows via social networks, while over-the-top platforms, at 71%, have likewise become this coveted group's most common way of watching "television," according to a new study from Anatomy that based its finding on a survey of 3,100 young millennials conducted between December 2016 and April 2017.