Blake Sabatinelli

摘要

AS GENERAL MANAGER of Scripps' over-the-top video news service Newsy, Blake Sabatinelli has to be as savvy reading millennial tastes as he is a newsman. And it is to Sabatinelli's advantage that he straddles both worlds. At 35, he may be at the older millennial end but he gets it - people his age and younger know what they want (at least in terms of news content) and want it now. He has also worked in traditional news arenas (TV newsrooms in Tampa, Fla., and Washington, and in the Scripps group as well) enough to also get the nuances, for good or bad, of broadcast journalism, newsroom culture and what makes cross-demo audiences tick. On the heels of Newsy's May 8 NewFront event, where he announced the debut of Newsy's first linear newscast, Sabatinelli spoke to B&C contributing editor Diana Marszalek about what it takes to reach millennials, where Newsy fits into journalism and why young viewers aren't watching more news shows. An edited transcript follows.