(1) DARIO SPINA has been tapped as chief marketing officer of Velocity, Viacom's branded content unit. Spina, who had been executive VP of the unit, will oversee U.S.-led partner marketing and creative efforts for Viacom's cable networks. His appointment follows NIELS SCHUURMANS' move from Velocity to Viacom's Paramount Network, TV Land and CMT, where he will serve chief marketing officer. Schuurmans was previously chief creative officer and executive VP of creative and branded content for Viacom Velocity. ■ (2) LILY NEUMEYER was named head of development for MTV and VHl. She had previously headed development for VH1. Neu-meyer's expanded role comes as Chris McCarthy, the newly minted head of MTV, VH1 and Logo, continues to build his team in an effort to turn MTV around. ■tJAMES BLAKE has inked a two-year extension with Tennis Channel. The former top U.S. tennis player serves as an analyst for the network and will expand his role by covering more events, including the French Open in Paris. Tennis Channel also said it had expanded its coverage of the BNP Paribas Open in Southern California with commentators Martina Navratilova and Sloane Stephens. ■ (3) MIGUEL VARONI was promoted to VP and creative director of Telemun-do Studios and Telemundo International Studios. In his new role, he will work on scripted projects and continue to be an exclusive network talent.
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