BILL HOFFMAN, the recently retired president of Cox Media Group, has long been known as one of broadcasting's bests — a fervent industry advocate and a good guy who looks out for his brethren in the business. Yet being named the Broadcasters Foundation of America's 2017 Lifetime Achievement Award winner does put Hoffman in a whole other echelon, one reserved exclusively for the business's savviest, most influential leaders. The legendary Dick Clark was the three-year-old award's first honoree; last year, it was longtime CBS newsman Charles Osgood. Dan Mason, chairman of the Broadcasters Foundation, said Hoffman fits in with that company well.
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