Al Could Add Smarts to In-Content Shopping

摘要

ENABLING IN-VIDEO shopping experiences in movies and TV shows has long been a goal for media and entertainment companies, representing another largely untapped way to monetize their content outside of traditional advertising, product placements and distribution deals. While there have been many attempts to implement in-video shopping, there's been very little in the way of success — due to clunky user interfaces, interference with the overall viewing experience, or just lack of interest among consumers.