1. Tobacco companies are increasingly reliant on sports sponsorship to advertise their products 2. BAT's co-ownership of British American Racing gives the company more visibility than sponsorship 3. Internal BAT company documents show that the association with Formula One is successful in promoting brand awareness and reaching youth through extensive television coverage 4. Formula One has abandoned its commitment to be free of tobacco sponsorship in 2006 and is establishing races in countries with fewer advertising regulations 5. All countries need to ratify the WHO's Framework Convention on Tobacco Control to control advertising through motor racing and curtail the spread of the tobacco pandemic.
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