Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

摘要

Purpose - The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention.