Last year, the juice segment was bruised by the "low-carb" movement, which saw carb-conscious dieters turn away from juices in favor of lower sugar alternatives. While most major juice brands now have a line designed to appeal to low-carb dieters, the low-carb bubble has burst. But juice manufacturers that committed to the low-carb move- ment are turning lemons into lemonade by tweaking their products to court not just the remaining carb-conscious consumers, but also those who have a general interest in good health. This strategy seems to be working.
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