VALUE PROPOSITION

摘要

The economic downturn has refocused consumer behavior on value. As noted in this month's Packaging article on page 48, value packs that provide more bulk for their buck have become popular. At the supermarket, consumers are trading down to private label products or shopping at discount stores, the Channel Strategies article on page 42 reports. In the on-premise arena, research confirms value is in fashion, said Mike Ginley, partner at Next Level Marketing, Westport, Conn., during his presentation at last month's International Wine, Spirits and Beer Event at the National Restaurant Association Show in Chicago.