TASTES OF VACATION

摘要

Whenever I return from vacation, I always crave the food and beverages I enjoyed during my travels and wish I could bring them home with me. While preparing this month's Category Focus article on coffee, I found one coffee company that is giving consumers the chance to do just that. In February, Tampa, Fla.-based Joffrey's Coffee & Tea Co. entered into a long-term strategic alliance with The Walt Disney Co., Burbank, Calif., extending the relationship the duo began cultivating in 1995. As part of the partnership, Joffrey's became the official specialty coffee of the Walt Disney World Resort in Lake Buena Vista, Fla., the Disneyland Resort in Anaheim, Calif., and Disney Vacation Club properties across the country, enabling the coffee brand to reach a new global audience.