Global appeal

摘要

France-based Champagnernbrand Moet & Chandon announced its partnership with champion tennis player Roger Federer, who will be the brand's first global brand ambassador. Like Moet & Chandon, Federer radiates boldness, elegance and generosity and displays winning sportsmanship from the tennis court to the red carpet to giving back to the world community, the company says. In his new role as brand ambassador, Federer will take center stage in the brand's upcoming advertising campaign, which will be revealed in March, it adds.