BMC, Technomic form alliance to offer beverage insights

摘要

Beverage Marketing Corp. (BMC), New York, and Technomic Inc., Chicago, announced a new strategic alliance between the two firms. Through this alliance, BMC and Technomic will provide unparalleled depth of market information to the ever-evolving beverage industry, its suppliers and advisers, the companies report. As the first step in this new relationship, BMC's DrinkTell Database With Market Forecasts will now incorporate data developed by Technomic pertaining to the wine and spirits categories, companies and brands. BMC's DrinkTell now covers 29 alcohol and non-alcohol beverage categories, 60 sub-categories, more than 430 companies and 2,472 brands, it says.