Naturally sweet options

摘要

THE JUICE AND JUICE DRINKS CATEGORY HAS BEEN challenged to maintain its share of the beverage market as consumers look for products that contain less sugar. On the upswing, juice concentrates experienced dollar sales increases of 4.5 percent for the 52 weeks ending May 14 in U.S. multi-outlets and convenience stores, and shelf-stable bottled juices were up 1.1 percent for the same timeframe, according to Chicago-based Information Resources Inc. (IRI). However, IRI data indicates that dollar sales for aseptic juices were down 0.7 percent, canned juices were down 1.6 percent and refrigerated juice/juice drinks were down 1.5 percent.