The Last Drop

摘要

New Amsterdam Vodka launched its new Pour Your Soul Out campaign, which champions those who share a passion for everything they do, whether pursuing their dreams or celebrating with an epic night out, it says. The campaign features accomplished drummer Omari Williams as he gives 110 percent to his art, believing that it will lead to achieving great things. A 30-second TV commercial features the drummer, with a 78-second extended version running online and on digital. The campaign launch includes a strong digital presence, with a 24-hour YouTube masthead takeover, a national Snapchat filter and a homepage takeover on Spotify, it says. Additionally, Pour Your Soul Out will come to life through event sponsorships, a video partnership with Complex titled "Run the Underground," publicity campaigns and social media, it adds.