Steady demand drives energy drinks market

摘要

THE PROMISE OF A CONVENIENT, ON-THE-GO CAFFEINATED BEVERAGE, ALONG with more flavor choices and natural ingredients, continues to drive the energy drinks market. The non-aseptic energy drinks category saw a sales increase of 4 percent to just more than $11 billion in U.S. multi-outlets and convenience stores for the 52 weeks ending May 14, according to data from Information Resources Inc. (IRI), Chicago.