A HISTORY OF INNOVATION ITO EN expands lineup of RTD teas

摘要

THE RICH HISTORY OF TEA DATES BACK TO WHEN IT FIRST WAS USED AS A medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers' tea tastes have evolved, Brooklyn, N.Y.-based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.