DESPITE AN ATMOSPHERE IN WHICH MANY CARBONATED SOFT DRINKS HAVE struggled to maintain sales, Cheerwine, a brand of Salisbury, N.C.-based Carolina Beverage Corp., has experienced continual growth, both in sales and distribution. "Cheerwine has had great success in the last several years, outperforming the beverage industry by leaps and bounds," says Cliff Ritchie, president and chief executive officer of Carolina Beverage Corp. "We have a lot more opportunity to expand than a lot of other brands do, so we've had a lot of growth through expansion and entering and getting deeper in different channels. We have just completed the best year we've ever had in 2016."
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