Between Drinks

摘要

Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras. Each can also will include one of 50 "Moments of Cheer" from the company's history, along with a chance to win $100 through instant-win cans hidden in 12-packs within the soft drink's distribution area. The company also is inviting fans to attend a free birthday celebration May 20 in Salisbury, N.C., featuring live bands, free Cheerwine, barbeque and other surprises. "A lot of things can change over the course of a century, but Cheerwine's still the same: independent, family owned and true to our Carolina roots," said Joy Harper, head of marketing, in a statement. "Cheerwine's centennial is a celebration of the generations of fans who've adopted the brand as their own."