IRI study highlights cross-generational interest in alcohol drinks

摘要

Chicago-based Information Resources Inc. (IRI) announced results from its study analyzing the habits of U.S. consumers regarding alcohol beverages. Although drinks of choice differed among generations, consumers - from millennials to seniors - continue to indulge in beer, wine and spirits products with regular frequency at home and on-premise, it reports. This regularity creates an immense opportunity for beverage alcohol manufacturers to engage with shoppers while in the store and to find new pockets of growth, the market research firm adds.