the Last Drop

摘要

HEINEKEN USA believes the most important call that beer drinkers made for the Super Bowl on Feb. 2 was a call for a safe ride home. "With 55 percent of Americans liking the spectacle and party surrounding the game more than the game itself, we think Heineken and Heineken 0.0, our newest great-tasting beer without the alcohol, belong at the center of the action," said Meredith Kiss, brand manager at HEINEKEN USA, in a statement. In HEINEKEN USA's retail promotion during the runup to the big game, fans who filled out Big Game Boxes and chose the right numbers after each quarter had the chance to win Uber codes that grew in value each quarter to redeem after game-day celebrations.