RBC treads the integration path in its client-first strategy

摘要

The Royal Bank of Canada's merging of its IT and operations departments for retail and wholesale business is already paying dividends, CIO Marty Lippert tells Dan Barnes. Marty Lippert's recent decision to merge IT and operations departments from the retail and investment wholesale sides together was driven by the need to execute. The overarching strategy is what Mr Lip-pert, CIO at Royal Bank of Canada (RBC), calls the "client first initiative". The separation of operations and supporting technologies across business lines was not helping the customer experience. "The customer does not look at the service that the insurance area is providing or the service the bank is providing - they see the value of the service that RBC provides them as a whole," he explains.