HSR Business to Business dicks with Kodak

摘要

Rick Segal thought he was cooked. The president of HSR Business to Business Inc. had reached the final round to land the advertising account for Eastman Kodak Co.'s professional division. Kodak had eliminated dozens of agencies during a five-month review, and it was now down to HSR and two other agencies. From what Segal could gather, it looked as though the other agency's presentation had won the Kodak account. That is, until Segal got his shot.