Publishers leery of audits

摘要

When BPA Worldwide statements were released in June, they included a new section of data: analytics on 445 Web sites from its member companies. Glenn Hansen, president-CEO of BPA, expects that number to double by the next audit, and to be at 1,500 when the company's fiscal year ends next June.rnBPA announced the plan to partner with Nielsen Online and get into Web metrics last fall, and opened up the program in January. While some publishers are excited to have all their print and online numbers centrally audited, others are concerned about another issue.