Makino retools marketing program with custom content

摘要

Five years ago, Makino pursued a traditional marketing program that spent heavily on trade shows and trade publication advertising, with some investment in custom content magazines.rnLate in 2005, however, the machine tool company launched a program of online seminars. Four-and-a-half years later, the company has produced more than 130 online seminars-an average of more than two a month. Now, custom content is central to Makino's marketing program.