Follow your subcribers actions, then act

摘要

How can urgency and lead score be determined by recipients' inbox actions?rnHow prospective buyers interact with your content after it has been downloaded is as important as the initial download. As b-to-b marketers, we must determine where our most relevant interactions take place. What were the steps that led the prospect to download the content? What was the timeframe in which the content was consumed? How did the prospect re-engage online after the content was consumed?