E-newsletter expansion

摘要

E-newsletters are, like online banner ads, one of the original methods publishers used to generate digital revenue, particularly in b-to-b media. Despite their longevity, e-newsletters are still seen as a high-growth area for some b-to-b publishers.Last year, 61% of b-to-b marketers in North America used e-newsletters as a content marketing tactic, according to data compiled by MarketingProfs and Forrester Research and reported by eMarketer.Digital production continues to expandIn the past six months, the production department of IDG Enterprise, which publishes Computerworldand other tech brands, increased its responsibilities to include distributing email newsletters and smartphone and tablet apps. Chris Cuoco, VP-production operations, recentlyshared his thoughtsWith Media Business.