EMAIL BOOSTS SOCIAL, MOBILE INTEGRATION

摘要

Social marketing may be trendy, but email marketing remains the bedrock of cus- tomer communication for businesses. A recent online survey of U.S. marketers by ClickSquared, a provider of email and cross-channel database marketing solutions, and the Relevancy Group, a digital marketing consultancy and market research provider, found that 77% of the 365 respondents were marketing via email-the No. 1 answer. The survey, "Connecting Campaign Management Across Channels," determined that the second-most popular tactic was print direct marketing, with 69% of respondents indicating they use it, followed by social marketing, at 65 %.