Marketing channel integration lags

摘要

While the majority of marketers using multiple channels are making an attempt at integrating marketing efforts, only about a quarter say they are effective at it, according to a new study from the Direct Marketing Association. According to DMA's report, "Rowing as One: Integrated Marketing Today," 93% of marketers using multiple channels indicated they have attempted to integrate their messaging, but only 27.4% of these said their efforts are "effective." DMA's online poll of its membership, conducted in April, drew 325 responses.