Air Berlin: Expanding into a global hybrid?

摘要

Although Air Berlin began back in 1978 as charter airline, it wasn't until it launched scheduled flights into major European cities in 2002 that expansion really began. In May 2006 Air Berlin underwent a troublesome IPO (see Aviation Strategy, May 2006), but the float provided the impetus for a series of major acquisitions that is turning the airline into a global hybrid rather than the third European LCC that it recently appeared to be.