Nearly two thirds of premium franchises have increased their representation with the 10 largest dealer groups in the UK over the past four years, according to data from AM. Statistics pulled from the AM100 database over the past four years show a trend towards premium franchises among the larger dealer groups, as they have the pockets deep enough to fund premium brands' often multi-million pound corporate identity investments. In return, the dealer groups have the opportunity to unlock those brands' prestige and profit potential. The AM100 data, which is based on submitted entries from dealer groups across the UK, shows that Mercedes-Benz has the highest representation within the top 10 dealer groups, at 61.4%, an increase of 15.1 percentage points since 2015. Audi, in second place with 61.2% of its representation now with the top 10, has increased its representation with large dealer groups even more over the period, by 17ppts.
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