Time to market meeting the challenge

摘要

One of the challenges currently facing vehicle manufacturers and component suppliers is how to plan and build an increasingly varied and personalised range of vehicles and components, without having to resort to the stockpiling of either. While the best market research in the world cannot predict the fickle customer's sudden crush on a particular colour, trim option or body style, if this practice of customisation is to work at all it requires constant and accurate communication and collaboration between vehicle manufacturers and component or aftermarket suppliers.