70 Wolf Blass: the man who became a brand

摘要

Wolf Blass sometimes mangles the language—but he never minces his words. In this exclusive interview for the Wine Industry Journal, to mark his 7oth birthday, Wolf talks candidly about his career and the industry he loves. The Wolf Blass success story has no parallel in the Australian wine industry— the company he started in a tin shed in 1966 is now one of the largest wine companies in the world and his name is an international brand. Unlike the long established Australian family wine businesses which have also grown into global wine giants, Wolf started from scratch as an immigrant winemaker at a time of deep depression for the wine industry, and single-handedly, from modest beginnings, drove his company to the forefront of Australian wine production. Wolf Blass Wines became a public company in 1984 and merged with the Mildara group in 1991 to take its place as one of the 'big four' Australian producers.