A Study on Credit Card usage behaviour in Mandya City

摘要

The significance of credit cannot be ignored in the modern world. Therefore, banks provide credit facilities to the needy customers. Banks have logged on to E-Banking services and have attracted their customers with potential electronic communication devices. Credit cards are also one of the main instruments of information and communication technology and they have occupied the vital position in financial activities because, at any time customers can purchase goods by swiping a plastic card at any place. Off course latest technology has brought magical changes in the lifestyle of the people and entire world cannot live in the absence of this technology. Credit and debit cards are serving the needs of customers. In this background the present study is. 1. Going to know the awareness of customers about credit cards. 2. To analyse the perception of card holders towards credit cards. The present study covers both primary and secondary data. Simple random sampling method has been used. To collect primary data, structured questionnaire was prepared and distributed to the same to the selected respondents of Mandya city. Secondary data was collected from various books, journals, magazines and websites. The sample size was 150 and collected data was analysed with frequency, percentage method and graphical representation.