Richard Saul Wurman, whose brain his wife once described as a "cellular Cuisinart," has spent a career making things clearer for people to understand- geography, processes, medicine, data points, and information. As founder of the wildly popular TED Conference, he rewrote the rules for enticing brainy people to speak just as clearly to an unspecialized, if curious, audience. With the Conference (Sept. 18-20), he'll attempt to rewrite the rules, again: no presentations, no agenda, no public tickets-just 66 name brands performing so-called "intellectual jazz" for a live stream and tablet app.
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