MEET VIOLET VERBENA, 2017 COLOR OF THE YEAR

摘要

So forecasts Pittsburgh-based PPG, the 133-year-old paint, coatings, and materials company. Violet Verbena is their consensus choice from a 2017 candidate roster of 120 colors. Each year PPG assembles a global cast of color experts, consultants, and marketing specialists that are uniquely qualified to review the latest information influencing color and design direction. This collective judgment, gathered in a lively 115-page booklet*, may be the closest thing to a safe, can't-miss bet at color specification time. The 2017 winner is a unique violet hue with a quality that allows it to adapt to surrounding environments and complement a variety of design aesthetics. When paired with dark neutrals, the color unveils gray undertones, but when paired with whites, it reads as a purer purple explains Dee Schlotter, PPG senior color marketing manager.