Not an Apocalypse, But an Evolutionary Event

摘要

In 2017, a healthy holiday season provided great relief for weary retailers. A strong economy lifted all, proving that traditional retail is not dead. People still shop, but their buying behaviors and lifestyle choices are changing. Amazon is not the asteroid that struck planet retail. Competitive pressures from disruptive, pure-play e-commerce players and new physical retailing models are causing radical changes to antiquated business models, driving down prices and driving up costs. Retailers are rightfully concerned about how to accomplish the herculean task of transforming a traditional, multichannel retailer into a digitally enabled provider of unified retail commerce.