You may not think about it, but the fact that you are "good" at your business and your craft might be what's keeping you from being really "great." Ironic, isn't it? Being good at what we do is what we strive for—what is expected of us as children, as students, and as parents. But Jim Collins' 2001 best-selling business book, Good to Great, challenges us to think beyond "good." Collins' theory? That being "good" or "good enough" often gets in the way of being "great." Many companies settle for being good, he says. In fact, they may have been the best in their market at one time, and got comfortable with their own "goodness." These companies thought they were at the top of the ladder, and no one could reach them. Complacency is what undermines the best in evereyone. We forget that there are rungs on the ladder of success, and not only can they be reached, the ladder is an infinite extension ladder on which we can easily be surpassed if we sit still for too long.
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