Off-Main-Street Thinking

摘要

The allure of a Main Street location is potent. You have greater passerby vis-ibility. You can advertise specials, and people will watch out for them. You have a 24/7 advertisement-your retail establishment. You can catch late-night travelers with a well-lit front. Directions are easier to give and to follow. Walking traffic sees your store every day. Everyone likes to patronize a Main Street shop. But a Main Street location might not be for everyone. Babu Patel, owner of Rite-Way Dry Cleaner, in Cambridge, Mass., is off the main drag-Massachusetts Avenue-and on a side street-Hudson Street.